Dongdaemun Design Plaza (DDP)

동대문디자인플라자 · Seoul  ✓ Verified July 2026

The curved silver facade of Dongdaemun Design Plaza in Seoul
Photo: Exj · CC BY-SA 3.0 via Wikimedia Commons

Zaha Hadid's silver spaceship in central Seoul — the go-to backdrop when a K-drama needs 'the future', from My Love from the Star's fashion shows to Lovely Runner's concerts.

Address
281 Eulji-ro, Jung-gu, Seoul
Getting there
Directly connected to Dongdaemun History & Culture Park Station (Lines 2, 4, 5).
Hours
Grounds always open; exhibition halls roughly 10:00–20:00
Admission
Grounds free; exhibitions ticketed separately

Dramas filmed at Dongdaemun Design Plaza (DDP)

My Love from the Star

Cheon Song-yi's fashion-show and event scenes — the drama helped launch the then-new building's fame.

Lovely Runner

The exterior venue for Eclipse's concert scenes.

Visiting tips

DDP costs nothing to wander and looks best after dark, when the LED rose garden blooms along the outer lawn and the curved facade lights up — the exact frames both dramas used. The rooftop park path over the structure is easy to miss and worth finding.

The building sits in the middle of Dongdaemun’s 24-hour fashion-market district: the wholesale towers across the street run deep into the night, making this the natural late-night stop on any Seoul itinerary.

What’s nearby

Gwangjang Market — Korea’s most famous street-food market and a frequent drama and Netflix-documentary backdrop — is one subway stop or a 15-minute walk west. Pairing the two makes the standard evening: market dinner, then DDP’s lights.